It is very difficult to rank a website today if you are targeting certain niches. For example, if you are targeting weight loss, weight lifting, or travel, you are coming up against people that have done quite a bit of search engine optimization. They have thousands of backlinks, many of which are originating from very powerful websites that give them the power to stay at the top. However, you can still target these particular niches and achieve top rankings, but it has to do with targeting certain types of keywords. It also depends on the type of link building strategies that you are using, targeting these longtail keywords. To get to the first page of Google, or even a number one position, the following tips will allow you to do that.
It Always Begins With Keyword Research
The first step in ranking any website is to have the right keywords. If you don’t, it’s virtually impossible to rank anything. You need to know which keyword phrases have the most competition against them, and it is still possible to target very popular evergreen niches as long as the keyword phrases have very low competition. One of the negatives in doing this is that the amount of traffic that you will receive is going to be very minimal in comparison to shorter keyword phrases that are ranking high. Essentially, more people are going to type in a couple keywords and Google will deliver the results that they believe are the most relevant. There are still going to be individuals that are looking for something very specific, and they will type in these keywords online. What you want to do is go after this low hanging fruit, longtail keywords that very few people are targeting.
Doesn’t Matter What Niche You Are Choosing?
It actually does not matter what you are targeting. You are only looking at two factors with the keywords that you are going to target with your linking campaign. First of all, find the ones that have the lowest amount of competition, but high search volume, and these are the ones that will allow you to rank the highest. When you do generate your backlinks, you are going to want to get them from the most relevant sites possible. You may actually own a PBN, or you may be using a company that has several of these, and this will make it so much easier for you to get to the top of the search engine listings.
How To Structure Your Backlinking Campaign
The best way to structure this is to get your initial backlinks from websites that are the most relevant. They should also have a very strong domain authority and page authority, and a good Google PR is also going to help. The more powerful the websites are, the stronger the links are going to be, and this is going to help you rank higher. However, you need to have secondary links that are pointing to the links that you have just received, adding more power to them. Some people actually have three tiers of backlinks, and this is the most powerful structure that you can use. It may be redundant to have more than that, and it will also cost you a substantial amount of money to build a string of backlinks to each keyword without that much impact regarding your ranking.
Why You Should Use A Search Engine Optimization Company
Unless you have a system where you can submit these links very quickly, you are not going to do very well. It’s better to use someone that does this for many other clients, and has access to hundreds of websites where this type of linking as possible. It is also possible that you could pay someone to write articles for you, submit them as a guest post, helping you to boost your rankings. The problem with doing this is that it is time consuming, so if you can fit this into your budget, divert your advertising budget to SEO professionals that can create a fantastic backlink campaign.
If all you do is follow the simple system, and target keywords that are longtail, you are going to rank many different pages on your website. It really doesn’t matter if you are targeting exercise, travel, or even Internet marketing, because this type of link building is simply going to work. If you think about how major websites like Wikipedia are structured, they have millions of links coming from all over the web, and people are linking to those links as well. Simply follow the structure, and use a competent SEO business to do this for you, so that it can literally be done for you so you can focus on building your business.