Internet marketing has changed the way business is done across the globe. In fact, online marketing provides a level playing field for the small business to compete with the big boys in the industry. That’s why you should be investing in online marketing if you plan to take your business to the next level. More than 90% of consumers use the search engines to look for information about a product or service that they plan to purchase. They do this by typing a keyword or keyword phrase into the search box in a search engine such as Google, Bing or Yahoo. The search engine will then go to work to find the most relevant web pages that contain the information requested by the user. The search engines have complex algorithms to sift through the billions of web pages on the net in order to offer the best solution to match the search of the user. The importance of a keyword or keyword phrase cannot be stressed enough. In fact, it is the most important component of an effective online marketing strategy. This read offers information on the importance of keyword research and the best tools to use to find the right phrases to target.
Your choice of keywords will help attract the right or wrong type of traffic to your site. If you target the wrong keywords, your business will suffer over time. In fact, the wrong keywords can bring the wrong type of traffic to your site. This traffic may not be highly targeted to your product or service. Hence, you will find a lower conversion rate under such circumstances. That’s why it is important that you target the right keywords at all times if you plan to improve the conversions of your site. In fact, the keywords that you target are closely related to the conversions of your products or services. The wrong keywords will bring in tire-kickers which will not augur well for your business. You are wasting both your time and money by targeting the wrong keywords for your business. In fact, proper keyword research is considered the heart of an effective online marketing campaign. The keywords you target should closely match your website content. This is the way to take your business to the next level within the shortest possible time frame.
There are many important things to consider when doing proper keyword research. The first step is to create an initial keyword list. You should simply put yourself into the shoes of your client for this purpose. When you do that, you can easily make a list of keywords that your client will use to find your product or service. The initial list can be full on intuitive hunches pulled out from thin air. You may include key phrases that you assume clients will look when searching for your products or services. But you have to refine this list using the services of an effective keyword tool.
There are many keyword tools on the market. Some of them are free while you have to pay a fee for the others. Choosing the best keyword tool is important to get the best bang for every dollar you spend on such a tool. Here are some of the best keyword research tools on the market that you can use to refine your list of initial keywords.
Google Keyword Planner – If you are a start-up business and operating on a shoestring budget, there is no better tool than Google’s own keyword planner. It is one of the best free tools on the market today. Although you might not get the hidden gems by using this tool, it is a great option if you are just starting out in business. It shows historical data and statistics on how a certain keyword has performed in the past, and an estimation on how the keyword is supposed to perform in the future. You can always use this tool to perform some decent keyword research for your business.
SEMrush – If you are a small to medium scale business that has money to spend on a paid keyword research tool, SEMrush is one of the best on the market today. It helps you keep an eye on your competitor’s keywords in order to find opportunities to bump them off from the top positions in the SERPs. There are so many features in this tool that can help you get the best information in order to take your business to the next level. There are three packages offered by SEMrush such as $69.95/month for Pro, $149.95/month for Guru, and $549.95/month for Business. This is one of the best keyword research tools out there that every business should be taking advantage of without further delay.
The aforementioned read offers information on the importance of keyword research and the best keyword research tools on the market.